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innerspring vs memory foam vs latex

In the Duxiana boutique on the Upper East Side, the Swedish manufacturer of “high performance sleep systems,” since it pertains to its mattresses, provides just three versions to test. On a recent day there, Norwegian electro-pop played at the small, tranquil space, while a salesman took 20 minutes to describe the differences in structure and feel between the beds.

A similar experience can be had in SoHo, at Hästens, another luxury Swedish mattress manufacturer that delivers a curtained-off “sleep spa” for its collection of 10 beds, where shoppers could do this awkward lie-on-the-bed-for-10-seconds-with-your-shoes-on thing in tranquil surroundings.

A new manufacturer wishes to get rid of the issue of choice entirely, by changing the way people shop for mattresses. Earlier this year, Casper, a New York-based startup, introduced one, one-mattress-fits-all merchandise in standard sizes which may be purchased online and ships within a box.

Philip Krim, the corporation’s chief executive, said he was motivated by hotel beds. “When you check into a hotel, they do not ask you, do you require medium, company, plush-firm or plush-soft?” “There’s 1 mattress.”

He added: “You do not need 80 unique choices. You do not have to spend $5,000 on a mattress.”

The Casper mattress is made from latex and memory foams and sells for $850 for a queen. To make customers feel comfortable purchasing a mattress they haven’t examined in individual, the business provides a 100-day trial period and a simple return policy: If you do not like the mattress, then the firm will send a courier to eliminate it for a complete refund. (In the bedding chains, there’s generally a sizable return fee, and luxury retailers such as Duxiana do not allow returns.)

“I think sleep hasn’t been top-of-mind for customers,” Mr. Krim said. “And yet, a mattress is purchased in a confusing and antiquated experience. We did not see anyone talking more basically about the item.”